Corporate speak

I was listening in on another boring conference call and got a kick out of this new corporate term I learned today:

Ideate: verb (pronounced like "create") To generate ideas or brainstorm. As in "we need to have a meeting where we can ideate on some new concepts for marketing"

Ideation: noun The act of ideating. As in "After the ideation, we will select the best course of action."


I don't know if it's a real word or not, but I think it sounds pretty stupid.